In this episode with Justie Nicol, we talk about her transition from a solo to small firm, KPIs, and her Harry Potter-style House Cup Read More
marketing
Podcast #243: Audience, Attention, and SEO, with Rand Fishkin
In this episode with Rand Fishkin, we talk about Moz, Rand’s book, Lost and Founder, and SparkToro. We go back to the basics about SEO on this Read More
Podcast #241: The Small Firm Roadmap, with Stephanie Everett
In this episode with Stephanie Everett, we talk about our new book, The Small Firm Roadmap and why we wrote it. This podcast outlines major points Read More
Podcast #241: The Small Firm Roadmap, with Stephanie Everett
In this episode with Stephanie Everett, we talk about our new book, The Small Firm Roadmap and why we wrote it. This podcast outlines major points Read More
How to Do a SWOT Analysis for Your Law Firm
In the post , we visualize your ideal customer and define one or two niches that will be the focus of your firm. Related “Podcast: Karin Read More
How to Do a SWOT Analysis for Your Law Firm
In the post , we visualize your ideal customer and define one or two niches that will be the focus of your firm. Related “Podcast: Karin Read More
Podcast #230: Podcasting as a Marketing Tactic, with Megan Zavieh
In this episode with Megan Zavieh, we check in on The Playbook as well talk about her content marketing strategies, including her own podcast is Read More
Podcast #227: The State of Legal Blogging & Podcasting, with Bob Ambrogi
In this episode with Bob Ambrogi, we talk about the state of legal blogging and podcasting in 2019 and whether or not blogging and podcasting can Read More